SALES
Sales by day
Friday brings in £6,420 — almost twice Monday’s sales.
View daily figures
| Day | Sales |
|---|---|
| Mon | £3,500 |
| Tue | £3,700 |
| Wed | £3,890 |
| Thu | £4,320 |
| Fri | £6,420 |
| Sat | £5,780 |
| Sun | £4,870 |
THE COMMERCIAL PICTURE
Delivery overview
Example dataA fictional three-store retail group. Four delivery channels. One clearer view.
7–13 September 2026Join the pilot
Every figure is synthetic. This is a product concept, with no retailer data or live platform connections.
Delivery sales£32,480Merchandise sales before refunds
Orders1,184Completed delivery orders
Average basket£27.43Delivery sales ÷ orders
Sales growth+12.8%Compared with the previous week
Delivery sales
TIMING
Sales by daypart
£2,450
Morning06:00–11:00
£7,690
Lunch11:00–15:00
£16,780
Evening15:00–21:00
£5,560
Late21:00–06:00
Evenings account for 52% of sales. Friday 18:00–21:00 is the busiest window.
Store local time: Europe/London. Time bands do not overlap; late includes midnight–06:00.
PRODUCTS
Top products
| Product | Units | Sales |
|---|---|---|
| Whole milk · 2LDairy | 384 | £691.20 |
| Cola · 1.75LDrinks | 286 | £657.80 |
| White bread · 800gBakery | 312 | £546.00 |
| Free-range eggs · 6Dairy | 203 | £507.50 |
| Ready salted crisps · 6 packSnacks | 168 | £420.00 |
Everyday essentials lead the basket. Check their availability before the evening peak.
CATALOGUE
Low-performing products
| Product | Units sold |
|---|---|
| Speciality mustard · 200g | 0 |
| Coconut flour · 500g | 0 |
| Premium tonic · 4 pack | 1 |
16% of the catalogue generated no sales during this period.
A quiet week is a prompt to investigate. Check listings, availability and seasonal demand before removing products.
AVAILABILITY
Substitution & refund hotspots
| Product | Unavailable | Subs. | Refunds |
|---|---|---|---|
| Whole milk · 2L | 12.4% | 14 | 5 |
| Free-range eggs · 6 | 10.8% | 11 | 4 |
| White bread · 800g | 9.6% | 9 | 3 |
| Bananas · 5 pack | 8.2% | 7 | 2 |
37 products account for 54% of substitutions. Start with a focused stock review.
Unavailable rate: affected requested lines ÷ all requested lines for that product. Counts are affected lines, not whole orders.
CHANNELS
Channel comparison
| Channel | Orders | Basket |
|---|---|---|
| Snappy Shopper | 438 | £29.18 |
| Deliveroo | 342 | £26.73 |
| Uber Eats | 268 | £25.90 |
| Just Eat | 136 | £26.62 |
Sales alone do not establish profitability. Fees, refunds, product costs and delivery costs would be needed for a contribution comparison.
FROM NUMBERS TO DECISIONS
Three things to investigate
01
Protect Friday evening sales.
Friday evening produces the highest sales and the highest unavailable-item rate. Review replenishment and picking cover ahead of 18:00.
02
Fix a small set of repeat problems.
37 products drive 54% of substitutions. Investigate stock accuracy and substitute options for those products first.
03
Give quiet listings a closer look.
16% of catalogue items have no sales this week. Check visibility, price and availability, then compare over a longer period.
About these figures
Illustrative GBP merchandise sales after discounts, including VAT, before refunds and marketplace fees. Customer delivery fees are excluded. The sales total and order count reconcile across channels; average basket is rounded to two decimal places. Growth compares with a fictional previous week. Product tables are selected examples, not the full catalogue.
No estimated profit is shown. Real reports will make source coverage, missing data, calculation rules and reconciliation visible.
MAKE IT YOUR COMMERCIAL PICTURE
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